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Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM


Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



 
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Salvatore Ferragamo: Crusin’ the Louvre

Godfrey Deeny
June 13th, 2012 @ 11:04 AM - Paris

Italian brand Salvatore Ferragamo staged their latest resort show in a beautiful 150-yeard long loggia in the Louvre, France's greatest museum, but the clothes inspiration seemed to come from a good deal further west – make that a continent away.

From the sandy desert palette and cowboy fringes, to faux rattlesnake leathers and woven suede squaw skirts the whole collection echoed the Four Corners of the United States, rather than the giant rectangle of the Cour Napoleon, the Louvre's principal square.

But Ferragamo's creative director Massimiliano Giornetti is such an accomplished designer the whole ensemble never looked literal, containing enough Tuscan artisan finish and a restrained Italian taste to make it work.

“It's a great honor to be the first ever brand to present a show in the Louvre. So I wanted to respect that, and to have a certain harmony between France and Italy in this resort collection. Though I know lots of people still call resort collections cruise!” Giornetti told FWD after the shown held on Tuesday, June 12.

Giornetti showed lots of great merchandise: sure-fired best-seller gold chain, Roman sandals, excellent dragoon's boots, cool sewn up dusters, all combined with a natty selection of woven leather clutches, totes and shoulder bags that looked highly commercial.

Cut above the knee and tight to the torso, the collection – in terms of attitude - also knocked several years off previous runway outings, as Ferragamo clearly aimed its target range towards a younger audience.

The house presented this 2013 Resort collection under the archways of the Denon peristyle, a loggia that runs along the southern wing of the giant palace. In the 80s and 90s major runway shows were staged inside tents in the Louvre's eastern Cour Carree. However no brand has actually staged a show right inside the museum to date.

Post-show, some 600 movie stars, actors, editors, writers and scores and scores of Italian family friends descended below I.M Pei's pyramid to a chichi Italian buffet, washed down by vino from the Borro, the Ferragamo’s Tuscan estate.

Ferragamo achieved this unique distinction after the Florentine brand sponsored a brilliantly staged exhibition entitled, "The Saint Anne, Leonardo da Vinci's Ultimate Masterpiece”, on display at the Louvre until June 25. The exhibition celebrates with great scholarly wit and savvy staging Leonardo da Vinci’s oil on wood entitled "The Virgin and Child with Saint Anne," painted between 1503-1519, a masterpiece that recently underwent a thorough restoration.

“Creativity, innovation, aesthetics and great artisanal skills are what Italy, and Leonardo da Vinci, are all about. These are values dating back to my father that have inspired our work and our company,” explained CEO and clan leader Ferruccio Ferragamo, who skillfully ushered the brand onto the stock market this spring.

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