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Carven to Star in Next Pitti Uomo

Godfrey Deeny
April 16th, 2012 @ 11:36 AM - Paris

Carven, the radically reborn nonchalant French fashion house, will stage a gala show this summer in the next edition of Pitti Uomo, the prestigious Florentine menswear salon announced Monday, April 16.

The show will mark the third runway menswear catwalk display of Carven – and first outside of France - under the creative direction Guillaume Henry, the talented young Frenchman who has won great critical acclaim by putting the famed house almost effortlessly back on the fashionable map. The next edition of Pitti, it's 82nd, is scheduled from June 19 to June 22 in the Tuscan city. Henry will present Carven's spring 2013 collection.

"Carven is one of France's historic labels,and now, with Guillaume Henry as artistic director, it is enjoying a new burst of strength,” said Lapo Cianchi, Pitti Immagine director of communications and events, in a release.
Henry’s new vision for Carven menswear, Cianchi continued, “became immediately visible through his natural, lighthearted, Parisian elegance, and his use of clean lines and fine, understated material.”
Henry follows a distinguished line of designers who have been so honored by Pitti, the Italian fair that is men’s fashion’s most important trade show. He joins a highly reputable group of both international brands and emerging stars who have either debuted their men’s runway careers in Pitti or staged anniversary shows in the Tuscan capital. This includes Giorgio Armani, Calvin Klein, Roberto Cavalli, Haider Ackermann, Jil Sander, Gareth Pugh and Trussardi. 

Praising Henry's “curiosity, energy and spirit of observation that are the prerogatives of youth,” Cianchi also hailed him as the “standard-bearer of the great tradition founded by Madame Carven.”

Madame Carven – born Carmen de Tommaso in 1909 – was an architecture student who opened her first couture house in a former antique store in 1938. Known early on for dressing women who actually held won jobs, Carmen produced in the Jet Set era the uniforms for many airlines like Air India and Aerolineas Argentinas.

At one stage, Edmond de Rothschild acquired 60% of Carven, though he later sold up and the house remains an independent entity, separate from any of the mega luxury conglomerates. In 2008, Carven was acquired by SCM, a holding controlled by the house's Ceo Henri Sebaoun and his business partner Marc Sztykman.

From Pitti's point of view, choosing Carven seems perfectly in synch with what it sees as two key trends: a new, sartorial elegance and more affordable luxury in menswear.

Pitti, as it’s best known, traditionally stages two gala shows, one from an emerging talent and the other from a more established name. The second runway show has yet to be announced.

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