Fashion Wire Daily: the First Word in Fashion


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Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Net-a-Porter Hires Yeomans as Editor-in-Chief

Godfrey Deeny
March 16th, 2012 @ 12:02 AM - Paris

Etailer Net-a-Porter has hired Lucy Yeomans as its new “editor-in-chief,” in a latest example of the editor of a prestigious fashion magazine joining the editorial mouth-piece of a commercial operation.

Yeomans is leaving her job as editor-in-chief of UK Harper's Bazaar – a prestigious position she has held for a decade – to become editor-in-chief of, the online magazine of the rapidly going Internet fashion retailer.

"The media landscape is evolving radically and Net-a-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-a-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry and to creating truly inspiring content," explained Yeomans in a release on Thursday, March 15.

Nonetheless, the move comes as something of a surprise, as it amounts to a respected editor and journalist quitting a stylish independent magazine, after a successful stint at the helm, to, in effect, manage what is essential an advertorial tool of a retail business.

In her new job, Yeomans will report to the etailer's recently appointed managing director Alison Loehnis. Yeomans' arrival follows two years after Jeremy Langmead left another Hearst-owned magazine, men's title Esquire, back in 2010 to edit's male edition, Mr Porter.

“I am inspired to be working with such incredible senior talent at Net-a-Porter. I am personally very excited about this appointment, having worked with Lucy during our time together at Tatler and known her for many years as well as professionally supporting Harper's Bazaar,” added the etailer's founder and chief executive Natalie Massenet, a former market editor at several titles in the Conde Nast magazine empire.

Massenet sold control of the business back in April 2010, when Swiss-based luxury giant Richemont bought complete control of Net-a-Porter, in a deal that valued the fashion Internet retailer at 350 million pounds, or $535 million at then exchange rates.

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Fashion Wire Daily: The Last Word in Fashion

* Bulgari Hires Williamson As Bag Designer

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