Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Fashion For Grown-Ups at Rue du Mail

Godfrey Deeny
September 26th, 2012 @ 4:50 PM - Paris

If there is such a thing as intellectual fashion then its leading thinker is Martine Sitbon, whose latest collection was an elegant statement on how cultural references allied with cerebral cutting and fabrics can create clothes that tell us something about our own thoughts.

Sitbon, the designer of Rue du Mail, the brand she founded on atmospheric Right Bank street in Paris, referenced a '60s idea of the future throughout, with clever hints of designers like Andre Courreges and Pierre Cardin, the first era when the mass media began to follow fashion. Yet, her retro futurist patent leather and plastic-coated boxy jackets never felt old, more a telling comment on our own naive idea about the future.

Sitbon's favorite material was a semi-sheer stiff chiffon, with an outer layer whose lines and mini dots echoed early TV network logos; while her marvelous soundtrack consisted of clanking beats and whirring motors, like a space ship taking off in a black and white film.

"I wanted joie de vivre. A gal that was tough but also pretty girly. Individuality, but no easy perfection," the designer said, after finishing with a series of see-through nylon trench coats and parkas, a high-tech menswear trend that has moved into women's wear this season.

Circles, short lines, scribbles all dashed across the cocktail dresses, before developing eventually into flowers, in this artfully styled collection. A future that was sweet yet also hardy.

"Flowers, yes but pretty abstract ones," added the designer, before greeting a flock of young models, thanking her for the show, treating her like the cool big sister they always wanted.

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