Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Max Azria: Business Sleek

Simone Goller
February 14th, 2011 @ 10:00 AM - New York

Max Azria and his wife Lubov presented a joint creative labor of love at the Max Azria fall 2011 show on Sunday, Feb. 13, in New York

The duo combined femininity and function as the tailored line gave a modern twist on what business women will be wearing this fall as they break through the glass ceiling - and even out for a drink afterward with co-workers. Elongated men's suit jackets converted as dresses, when cinched with a belt, and sometimes just skimming the floor, showed a modernized update of a timeless classic.

Ash, brown, caramel and taupe colors for the season reiterated the natural beauty of the Max Aria women while, simultaneously, the roughness of the tweed and leather combination proved that she means business, wherever she stands. Leather accessories such as briefcase-like clutches, faux fur pieces and embossed leather pants amped up the edginess factor and provided the perfect canvas for the illustratively necessary pops of blue teal, hot red flame and subdued apricot.

Even with long silhouettes with lots of coverage, the understated sexiness was appreciated when the right cuts and angles showed a woman could be valued not only for her professionalism but for her quality decision-making in fashion.

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