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Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


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Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



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At Fashion's Night Out, a Fashion's Night Line

Renata Espinosa
September 11th, 2010 @ 7:34 PM - New York

The flocks were out in New York last night, Sept. 10, for Fashion’s Night Out, the second annual celebration of shopping and city-wide street fair of epic, traffic-causing proportions.

Retailers hoped to snare customers with the promise of discounts, free manicures, deejays and celebrity and designer appearances, or with more unusual offerings like baby goats at Henri Bendel, where reality television stars, authors and goat milk soap purveyors the “Beekman Boys” promoted their wares amidst a temporary petting zoo on the third floor of the store.

But in the many cases, the lure of a particular celebrity overwhelmed stores as obsessed fans pushed and shoved with cell phone cameras in hand, fighting to take photos of everyone from Heidi Klum at Bergdorf’s to Vera Wang and Olympic gold medalist figure skater Evan Lysacek at Wang’s Soho flagship.

At department stores such as Barneys, whole floors were eventually closed as they reached full capacity. If you wanted to buy something on the 5th floor at 9 p.m., for instance, you were out of luck: Mary-Kate and Ashley Olsen's impending arrival to judge the karaoke contest shut potential shoppers down as security barred entry.

Over at Bergdorf's, window performances and appearances from celebs like Halle Berry had the sidewalk in front of the store at a virtual standstill, with lines to get in around the block. It couldn't have been for the free alcohol, which was in short supply early in the evening and completely gone midway through. And good luck finding a store employee who could help you with a sale.

"There was a woman trying to buy a Goyard wallet for two hours," said Andrew, one half of DJ duo Andrew Andrew, who said they found themselves simultaneously serving as the store's unofficial help desk as they deejayed with their iPads atop a Goyard table on the main floor of Bergdorf’s.

Steps away on 57th Street, luxury brand Louis Vuitton presented guests with a fully choreographed spectacle worthy of a Paris couture show. In the store windows and inside on two staircases, 30 plus male dancers, wearing “LV” branded aprons, performed Bob Fosse-esque moves as they passed a Louis Vuitton bag back and forth in a scene that could have played in a musical about assembly line works in an LV factory. It was charming.

Meanwhile, downtown in Soho, the scene felt more like Halloween, with a distinctly younger crowd of college kids and even younger unaccompanied tweens traipsing around from shop to shop to see whose “candy” was the best. At Marc Jacobs, you could pose with a giant bottle of perfume and get a digital printout of the photo: Trick, or treat? At 3.1 Philip Lim, the band My Gold Mask, who did the music for Lim’s Fall 2010 show, performed a set while Tracee Ellis Ross, Diana Ross’ daughter, looked on.

Beyond fashion, Fashion’s Night Out’s other big star were the numerous food – and in some cases, fashion – trucks parked on the street. From the usual hamburgers and ice cream trucks to the more specialized trucks like The Breslin outside the Ace Hotel, there were plenty of eats. Hip Paris retailer Colette created a one-off truck for Opening Ceremony at the Ace Hotel that sold cards by artist Darcel, limited edition tees and totes and lighters that said, “Voila!” Buying goods straight from the street proved to be easier than waiting in the massive lines for Opening Ceremony’s Parisian style flea market, also at the Ace.

And another type of entrepreneur also got in on the Fashion’s Night Out sidewalk sale action on Fifth Avenue, albeit one that Anna Wintour would not have approved of, but perhaps one most indicative of recession-hurt times: the counterfeit bag vendors.

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